?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=http%3A%2F%2Fmiis.maths.ox.ac.uk%2Fmiis%2F674%2F&rft.title=Agrifood+Campaign+Planning&rft.creator=Allwright%2C+D.J.&rft.creator=Botta%2C+F.&rft.creator=Gibbs%2C+A.&rft.creator=Piwarska%2C+K.&rft.subject=Transport+and+Automotive&rft.subject=Food+and+Drink&rft.subject=Retail&rft.description=The+challenge+was+to+find+ways+for+the+players+in+an+agricultural+food+supply+chain+to+interact+in+ways+that+enable+the+chain+to+operate+more+efficiently.+What+information+do+they+need+to+exchange%2C+and+what+incentives+need+to+be+in+place+between+them%3F+What+software+would+help+the+information+exchange+and+responsive+actions+to+take+place%3F+The+problem+was+thought+about+with+the+UK+sugar+beet+industry+as+the+working+example%2C+but+similar+considerations%2C+with+many+differences+of+detail%2C+are+expected+to+apply+in+other+contexts.&rft.date=2014&rft.type=Study+Group+Report&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.language=en&rft.identifier=http%3A%2F%2Fmiis.maths.ox.ac.uk%2Fmiis%2F674%2F1%2FTransfactionESGI100Report.pdf&rft.identifier=++Allwright%2C+D.J.+and+Botta%2C+F.+and+Gibbs%2C+A.+and+Piwarska%2C+K.++(2014)+Agrifood+Campaign+Planning.++%5BStudy+Group+Report%5D+++++