?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=http%3A%2F%2Fmiis.maths.ox.ac.uk%2Fmiis%2F38%2F&rft.title=Models+of+consumer+behaviour&rft.creator=Casas%2C+Pablo&rft.creator=Chapman%2C+Jon&rft.creator=Hunt%2C+Robert&rft.creator=Kozyreff%2C+Gregory&rft.creator=Lacey%2C+Andrew&rft.creator=Larrieu%2C+Emeline&rft.creator=Leese%2C+Robert&rft.creator=Roose%2C+Tiina&rft.creator=Schley%2C+David&rft.creator=Staron%2C+Lydie&rft.subject=Retail&rft.description=The+problem+posed+to+the+Study+Group+was+to+construct+models+for+consumer+behaviour+that+might+be+useful+in+tools+for+brand+management+in+markets+for+fast-moving+consumer+goods.+Such+models+must+take+into+account+various+psychological+and+sociological+factors+that+describe+respectively+how+consumers+are+influenced+by+what+is+on+sale+and+who+else+is+already+buying.+The+outputs+of+the+models+should+be+predictions+for+the+division+of+market+share+between+competing+products.+Two+phenomena+of+particular+interest+for+assessing+modelling+options+are+the+'decoy+effect'+and+'lock-in'.&rft.date=2004-11-23&rft.type=Study+Group+Report&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.language=en&rft.identifier=http%3A%2F%2Fmiis.maths.ox.ac.uk%2Fmiis%2F38%2F1%2FConsumers.pdf&rft.identifier=++Casas%2C+Pablo+and+Chapman%2C+Jon+and+Hunt%2C+Robert+and+Kozyreff%2C+Gregory+and+Lacey%2C+Andrew+and+Larrieu%2C+Emeline+and+Leese%2C+Robert+and+Roose%2C+Tiina+and+Schley%2C+David+and+Staron%2C+Lydie++(2004)+Models+of+consumer+behaviour.++%5BStudy+Group+Report%5D+++++&rft.relation=http%3A%2F%2Fwww.smithinst.ac.uk%2FProjects%2FESGI49%2FESGI49-UnileverConsumers%2FReport%2FConsumers.pdf