relation: http://miis.maths.ox.ac.uk/miis/38/
title: Models of consumer behaviour
creator: Casas, Pablo
creator: Chapman, Jon
creator: Hunt, Robert
creator: Kozyreff, Gregory
creator: Lacey, Andrew
creator: Larrieu, Emeline
creator: Leese, Robert
creator: Roose, Tiina
creator: Schley, David
creator: Staron, Lydie
subject: Retail
description: The problem posed to the Study Group was to construct models for consumer behaviour that might be useful in tools for brand management in markets for fast-moving consumer goods. Such models must take into account various psychological and sociological factors that describe respectively how consumers are influenced by what is on sale and who else is already buying. The outputs of the models should be predictions for the division of market share between competing products. Two phenomena of particular interest for assessing modelling options are the 'decoy effect' and 'lock-in'.
date: 2004-11-23
type: Study Group Report
type: NonPeerReviewed
format: application/pdf
language: en
identifier: http://miis.maths.ox.ac.uk/miis/38/1/Consumers.pdf
identifier:   Casas, Pablo and Chapman, Jon and Hunt, Robert and Kozyreff, Gregory and Lacey, Andrew and Larrieu, Emeline and Leese, Robert and Roose, Tiina and Schley, David and Staron, Lydie  (2004) Models of consumer behaviour.  [Study Group Report]     
relation: http://www.smithinst.ac.uk/Projects/ESGI49/ESGI49-UnileverConsumers/Report/Consumers.pdf