eprintid: 38
rev_number: 4
eprint_status: archive
userid: 4
dir: disk0/00/00/00/38
datestamp: 2005-05-26
lastmod: 2015-05-29 19:45:52
status_changed: 2009-04-08 16:52:18
type: report
metadata_visibility: show
item_issues_count: 0
creators_name: Casas, Pablo
creators_name: Chapman, Jon
creators_name: Hunt, Robert
creators_name: Kozyreff, Gregory
creators_name: Lacey, Andrew
creators_name: Larrieu, Emeline
creators_name: Leese, Robert
creators_name: Roose, Tiina
creators_name: Schley, David
creators_name: Staron, Lydie
creators_id: 
creators_id: chapman@maths.ox.ac.uk
creators_id: 
creators_id: 
creators_id: 
creators_id: 
creators_id: 
creators_id: roose@maths.ox.ac.uk
creators_id: 
creators_id: 
contributors_name: Cummings, Linda
contributors_name: Dewynne, Jeff
contributors_name: Efstathiou, Janet
contributors_name: Finn, Matt
contributors_name: Green, Edward
contributors_name: Hinch, Rob
contributors_name: Ing, James
contributors_name: Lewis, Miranda
contributors_name: Noble, Steven
contributors_name: Parrott, James
contributors_name: Siggers, Jennifer
contributors_name: Tindall, Marcus
contributors_name: Venter, Antoinetta
contributors_name: Voong, Caroline
contributors_name: Wood, David
title: Models of consumer behaviour
ispublished: pub
subjects: retail
studygroups: esgi49
companyname: Unilever Corporate Research
full_text_status: public
abstract: The problem posed to the Study Group was to construct models for consumer behaviour that might be useful in tools for brand management in markets for fast-moving consumer goods. Such models must take into account various psychological and sociological factors that describe respectively how consumers are influenced by what is on sale and who else is already buying. The outputs of the models should be predictions for the division of market share between competing products. Two phenomena of particular interest for assessing modelling options are the 'decoy effect' and 'lock-in'.
date: 2004-11-23
date_type: published
pages: 63
official_url: http://www.smithinst.ac.uk/Projects/ESGI49/ESGI49-UnileverConsumers/Report/Consumers.pdf
citation:   Casas, Pablo and Chapman, Jon and Hunt, Robert and Kozyreff, Gregory and Lacey, Andrew and Larrieu, Emeline and Leese, Robert and Roose, Tiina and Schley, David and Staron, Lydie  (2004) Models of consumer behaviour.  [Study Group Report]     
document_url: http://miis.maths.ox.ac.uk/miis/38/1/Consumers.pdf